Great restaurant menu designs can enhance a dining experience, help customers make satisfying choices and stimulate the appetite. However, a menu is quite just an inventory of the dishes a restaurant has available; it’sits an advertising tool capable of communicating a restaurant’s identity and driving profit – if it’s neat.
Here, we discuss several visual strategies in menu design which will help increase profit margins for your restaurant clients. Forewarned: you would possibly leave hungry.
1. Divide the menu into logical sections
Make it easy for patrons to look for dishes by arranging items sequentially and in logical groups, starting with the appetizers.
2. Think about using illustration
Instead of photography, try using illustrations – they’re more likely to be universally appealing and may help communicate the restaurant’s personality.
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3. Don’t emphasize currency signs
Please don’t make customers overly conscious of what proportion they’re spending. Studies have shown that customers are more likely to spend more when currency signs are omitted.
Effective typography will communicate a restaurant’s brand and end in a legible menu. Selection of typeface may depend upon a variety of practical factors, like the quantity of text needed to fit on the page comfortably. Using quite one font – say, to differentiate the names and descriptions of menu items – may help to guide customers through the menu.
5. Choose appropriate colours
Select colours supported your audience and therefore, the theme of the restaurant. Different colours have different psychological effects on a viewer, so your colour scheme will help to line the mood of a restaurant also as draws attention to certain food items. Maudie’sMaudie’s Tex Mex Restaurant menu design may be new combat the nice and cozy colour scheme that’s usually related to Mexican cuisine.